Blue Willi's logos.

It is very important that the BLUE WILLI'S brand always has the same expression when meeting the consumer, no matter if the task is designing or production of collections, designing of shops or doing advertising.

This guide will therefore serve as a guideline for anyone using the BLUE WILLI'S brand and logo.
Two different logotypes may be used. Either with black text on bright background or white text on dark background.

The letter spacing in the logotype is absolute and must retain the exact proportions indicated, it should never be redrawn or recreated.

The BLUE WILLI'S logotype may never be used without the payoff: A LIFE MORE PLEASANT.

The proportions in the logo, and the spacing between the upper and lower text may not be changed.

When the name BLUE WILLI'S is mentioned in text it can be written as shown: BLUE WILLI'S or Blue Willi's.

Each logo is available in different file formats. Please click on the mentioned format in the required colour to download.

EPS-file		EPS-file
GIF-file		GIF-file
PDF-file		PDF-file
JPG-file		JPG-file