Blue Willi's opens Store at the Bravern Shopping Center
BELLEVUE BORROWS SOMETHING BLUE
– A Beloved European Brand Opens Store at the Bravern Shopping Center – October 18, 2011 – Bellevue, Washington - The prominent Danish clothing company, Blue Willi’s is launching a branded concept store at the BRAVERN Shopper Center, 700 110th Ave, Bellevue, to carry its full men’s and women’s collections.. The store will be owned and operated by Blue Willi’s of Olympia, WA.
With its stronghold on the high-end European clothing market, Blue Willi’s has realized an equally impressive following in the USA for its unique styling of casual, comfortable clothing. To satisfy increasing demand for its products here in the United States, the company now offers its line of distinctive clothing to be sold through corporate stores and license arrangement by astute retail store owners. The store at the The Bravern is bound to set new standards in high-end specialty stores with the use of stone paneling, washed maple wood, stainless steel and glass. The store will be approx 1400 sq. feet.
Since Blue Willi’s clothing emerged onto the U.S. boutique scene, it’s developed a robust following – partially due to the unfilled demand for casually elegant clothing. Fans of Blue Willi’s apparel sometimes travel two to three hours to see the newest collections. Blue Willi’s sees the store in Belleuve area as an important component of the nationwide branding of its products.
In addition to the branded Blue Willi’s apparel the store will carry additional Scandinavian fashion clothing brands, accessories and footwear, such as Kon and Mon, Ilse Jacobsen, Kello and others.
The Clothing
Every Blue Willi’s piece is handcrafted of the world’s finest fibers. The company uses natural materials in its collections – including cotton, flax, silk and wool. Many of the clothing colors are either inherent to the fabrics or are colored with premium dyes in Blue Willi’s exclusive, patented indigo dyeing process. Blue Willi’s classic, relaxed apparel is quickly becoming the informal look of choice for those with a refined sense of style. Each collection includes a full line of casual wear and denim fashions in rich complementing palettes, rooted in – what else? – cool blue hues.
Pre-washed and pre-shrunk, every piece of Blue Willi’s apparel is machine washable and dryable – thus the company’s notable positioning, “Wear them, rough them up, wash them, dry them … then start all over again.”
The clean lines and durability of Blue Willi’s clothing is especially appreciated by the increasing market of 30- to 80-year-old males and females with the means and preference for sophisticated, lasting casual wear. Blue Willi’s apparel is designed to get more beautiful as it mellows with age, so it tends to be the first clothing people will want to wear … and the last clothing they’ll wear-out.
The Company
Blue Willi’s was founded in Denmark by Jens Marius Willi Thomassen. The label’s concept was simple: to design and manufacture high-quality, timeless, durable clothes in which to look and feel great. The clothing is designed in Denmark and has expanded its distribution to 25 countries worldwide, all while remaining true to its mission.
Blue Willi’s uses time-tested, patented production methods to produce its superior men’s and women’s casual apparel. Offering classic appeal and immaculate tailoring, new Spring/Summer and Fall/Winter collections are released each year – each carefully designed piece delivering stand-out style for both men and women. The company is owned by DK Company, a publicly traded company on the Copenhagen Stock Exchange.
BELLEVUE BORROWS SOMETHING BLUE
– A Beloved European Brand Opens Store at the Bravern Shopping Center – October 18, 2011 – Bellevue, Washington - The prominent Danish clothing company, Blue Willi’s is launching a branded concept store at the BRAVERN Shopper Center, 700 110th Ave, Bellevue, to carry its full men’s and women’s collections.. The store will be owned and operated by Blue Willi’s of Olympia, WA.
With its stronghold on the high-end European clothing market, Blue Willi’s has realized an equally impressive following in the USA for its unique styling of casual, comfortable clothing. To satisfy increasing demand for its products here in the United States, the company now offers its line of distinctive clothing to be sold through corporate stores and license arrangement by astute retail store owners. The store at the The Bravern is bound to set new standards in high-end specialty stores with the use of stone paneling, washed maple wood, stainless steel and glass. The store will be approx 1400 sq. feet.
Since Blue Willi’s clothing emerged onto the U.S. boutique scene, it’s developed a robust following – partially due to the unfilled demand for casually elegant clothing. Fans of Blue Willi’s apparel sometimes travel two to three hours to see the newest collections. Blue Willi’s sees the store in Belleuve area as an important component of the nationwide branding of its products.
In addition to the branded Blue Willi’s apparel the store will carry additional Scandinavian fashion clothing brands, accessories and footwear, such as Kon and Mon, Ilse Jacobsen, Kello and others.
The Clothing
Every Blue Willi’s piece is handcrafted of the world’s finest fibers. The company uses natural materials in its collections – including cotton, flax, silk and wool. Many of the clothing colors are either inherent to the fabrics or are colored with premium dyes in Blue Willi’s exclusive, patented indigo dyeing process. Blue Willi’s classic, relaxed apparel is quickly becoming the informal look of choice for those with a refined sense of style. Each collection includes a full line of casual wear and denim fashions in rich complementing palettes, rooted in – what else? – cool blue hues.
Pre-washed and pre-shrunk, every piece of Blue Willi’s apparel is machine washable and dryable – thus the company’s notable positioning, “Wear them, rough them up, wash them, dry them … then start all over again.”
The clean lines and durability of Blue Willi’s clothing is especially appreciated by the increasing market of 30- to 80-year-old males and females with the means and preference for sophisticated, lasting casual wear. Blue Willi’s apparel is designed to get more beautiful as it mellows with age, so it tends to be the first clothing people will want to wear … and the last clothing they’ll wear-out.
The Company
Blue Willi’s was founded in Denmark by Jens Marius Willi Thomassen. The label’s concept was simple: to design and manufacture high-quality, timeless, durable clothes in which to look and feel great. The clothing is designed in Denmark and has expanded its distribution to 25 countries worldwide, all while remaining true to its mission.
Blue Willi’s uses time-tested, patented production methods to produce its superior men’s and women’s casual apparel. Offering classic appeal and immaculate tailoring, new Spring/Summer and Fall/Winter collections are released each year – each carefully designed piece delivering stand-out style for both men and women. The company is owned by DK Company, a publicly traded company on the Copenhagen Stock Exchange.